We have been making good progress in this area and by AW20, 70% of Craghoppers products will be made using recyclable materials, compared to 12% in AW19. We have also increased the amount of recycled materials within each individual product, we use yarns which have been sourced from suppliers that are certified by the Global Recycled Standard (GRS).
Guaranteed for life
Making product to last is the key ingredient to sustainability. We are so proud of the quality of our clothing that we offer a Guarantee for Life.
We have an agreement with a repair service provider which is free of charge for our consumers. This extends the life of all our products.
We ensure that we have zero landfill even for damaged stock. We donate stock to Newlife, the Charity for disabled children. Profits from the sale of this stock help to provide essential equipment for disabled children, medical research into birth defects and help fund campaigns at local and national government level.
Better Cotton Initiative
The majority of the cotton used in our product is BCI Cotton. As members of BCI, we ensure that our cotton meets the highest standards for sustainability, for workers conditions and that the right price is paid for the cotton. We call this the holistic approach to cotton production. We believe that cotton is the most sustainable mainstream commodity and BCI cotton is best.