Sustainability - QR Codes, 3DCLO and Water Saving
At Craghoppers, we believe sustainability and performance go hand in hand. With every purchase, you’re not just getting high-quality gear, you’re supporting a brand which is dedicated to reducing environmental impact, boosting transparency, and enhancing your outdoor adventures.
What are the QR Codes on our Products for?
At Craghoppers, we’re always looking for ways to enhance your experience with our products, that’s why we’ve added a QR code to each garment, giving you easy access to essential product details.
Our approach aligns with the E.U.'s Digital Product Passport, a key part of the EU’s Ecodesign for Sustainable Products Regulation, aimed at improving product circularity and enabling stakeholders to understand the materials used and their environmental impact.
Each season we’re building on the information provided, so we’re not just complying with E.U. regulations, but strengthening our commitment to sustainability and empowering you to make informed purchasing decisions. You’ll find key info on product features, materials and manufacturing locations all at your fingertips.
But we’re not just about transparency, we’ve also invested in improving the durability of our gear. Through rigorous testing, real-life trials, and solid product guarantees, we’re creating items that last longer, minimizing their environmental impact. By focusing on durability, we reduce waste and emissions, while offering you products that stand the test of time.
How do we Reduce the Production of Physical Samples?
Since 2021, our Product Development team has been embracing CLO3D, a cutting-edge 3D design programme that’s completely revolutionised the way we create and test new styles. By using digital samples instead of traditional physical prototypes, we’ve reduced waste and eliminated the need for multiple rounds of physical samples. This not only speeds up our design process, but it also helps us stay aligned with our sustainability goals.
Within our waterproof product area we approved 69% of first proto samples in our AW25 development process, an increase from only 31% in AW22. Looking to the future, we’re even more excited about the impact this technology will have on our carbon footprint, pushing to remove the need for salesman samples across the whole product range and designing for pattern efficiencies to reduce waste in bulk production.
How are we Making Water Savings in our Production Process?
Want to know about how we saved 7,700,000 litres of water in 2024?
We saved around 800,000 litres of water by changing the finishing process on our Kiwi Trousers. We will continue to monitor this in 2025, expecting to see additional improvements as the change was only made for SS25 production.
We saved over 6,900,000 litres of water from our NosiLife collection by changing the dying methods used.
We made savings on our fleece and footwear collections by changing the dying method to dope dye. Our NewHide leather also uses innovative reduced water tanning methods.
We are considering 2023 as a baseline year for reporting on our water saving. While we don’t have a total volume of water used in 2023, the changes we have made have offered reductions to 2023 and we will continue to report on annual savings vs the baseline year.
To put this all in context, 7,700,000 litres if water is approximately the equivalent of filling 3 Olympic sized swimming pools full of water, or taking 102,667 showers (based on using an average of 75 litres per shower).
With our product QR codes, 3DCLO and the water savings we’re making, we’re not just designing smarter, more efficient products – we’re actively working towards a more sustainable future. And honestly, that’s something we can all feel good about.