Ambassador Samantha Reinders


Samantha Reinders is an award-winning photographer and multimedia producer currently based in Cape Town, South Africa – pursuing stories there and abroad. She moved back to South Africa after completing her Masters in Visual Communication at Ohio University.

She is not 100% certain when her career actually began – but thinks it was either somewhere in the curious hills of Appalachia, whilst riding shotgun in her fathers beloved Landrover or sandwiched between two other photographers in the press pool in the Oval Office. (She covered the Washington, DC political landscape – including the White House and Capitol Hill in 2005). Either way, she’s glad it did because it has, among other things, allowed her to chase penguins, fly on Air Force One, swim with sharks and meet a collection of interesting people – from business men to homeless men, survivors, sadhus and sociopaths and grannies at a bake-sale. She’s explored remote islands, teeming cities and untouched landscapes. In this way she thinks the profession of photojournalism is a privilege.

It’s not surprising then that in addition to the work behind the lens Sam’s passion is to teach others to photograph. She believes that while the technical aspects of photography are important – great photography comes from the learning to change the way you see, and learning to interact with people outside of their everyday world. It’s that she thrives on sharing.

Sam’s Editorial and NGO Clients include:
Time, NPR, US News & World Report, The New York Times, MSF, The Gates Foundation, UNDP, L’Express, Der Spiegel, Vogue, National Geographic Books, The Smithsonian, The Sunday Times, Architectural Review, Readers Digest, Fader, ARISE, The London Financial Times, OSF (South Africa), The Ocean Conservancy, UN-USA and The Treatment Action Campaign (TAC).

Ambassadors Posts

Young Family Days Out In Winter

5 Fun Family Days Out In Winter

Getting outside, being active and breathing in fresh air is vital for both your physical and mental health. And this isn’t just the case for adults – kids need plenty of quality time outdoors too! But as the dark nights draw in and the chill in the air intensifies, it’s easy to spend all day […]

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Choosing The Best Waterproof Trousers For You

Fed up of getting soaked through on your rainy hiking adventures? It’s time to invest in some new kit. And the best place to start is with trousers. If you’re feeling overwhelmed with choices, we’re here to help. Use our guide on choosing the best waterproof trousers for you to get you started. We’ll talk […]

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Hiker in the best walking trousers from Craghoppers

Choosing The Best Walking Trousers for You

Looking for a new pair of walking trousers? You’re in the right place. We’re here to talk you through the different types of walking trousers available, the seasons and activities they’re best for, and some of their key features. Interested? Keep on reading our guide to choosing the best walking trousers for you. How To […]

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