Ambassador Samantha Reinders


Samantha Reinders is an award-winning photographer and multimedia producer currently based in Cape Town, South Africa – pursuing stories there and abroad. She moved back to South Africa after completing her Masters in Visual Communication at Ohio University.

She is not 100% certain when her career actually began – but thinks it was either somewhere in the curious hills of Appalachia, whilst riding shotgun in her fathers beloved Landrover or sandwiched between two other photographers in the press pool in the Oval Office. (She covered the Washington, DC political landscape – including the White House and Capitol Hill in 2005). Either way, she’s glad it did because it has, among other things, allowed her to chase penguins, fly on Air Force One, swim with sharks and meet a collection of interesting people – from business men to homeless men, survivors, sadhus and sociopaths and grannies at a bake-sale. She’s explored remote islands, teeming cities and untouched landscapes. In this way she thinks the profession of photojournalism is a privilege.

It’s not surprising then that in addition to the work behind the lens Sam’s passion is to teach others to photograph. She believes that while the technical aspects of photography are important – great photography comes from the learning to change the way you see, and learning to interact with people outside of their everyday world. It’s that she thrives on sharing.

Sam’s Editorial and NGO Clients include:
Time, NPR, US News & World Report, The New York Times, MSF, The Gates Foundation, UNDP, L’Express, Der Spiegel, Vogue, National Geographic Books, The Smithsonian, The Sunday Times, Architectural Review, Readers Digest, Fader, ARISE, The London Financial Times, OSF (South Africa), The Ocean Conservancy, UN-USA and The Treatment Action Campaign (TAC).

Ambassadors Posts

What To See And Do In Egypt

Current travel restrictions can’t stop you from planning future adventures. While you’re researching where to go, why not consider Egypt? Now if you’re wondering what to see and do in Egypt, We can help you there. We’ve put together a list of the top things to do in Egypt from learning about its history to […]

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Coastal Galapagos Islands Travel Guide

Galapagos Islands Travel Guide

The Galapagos Islands provide endless opportunities for taking part in a range of exciting activities, from snorkelling with turtles and sea lions to cliff jumping into lagoons. But before you set off on your adventure, there are plenty of factors to consider. In our Galapagos Islands travel guide, we’ll talk you through all the key […]

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We support our partners, Walking With The Wounded: The Grenadier Walk Of Oman

We’re delighted to be supporting the Military Charity, Walking With The Wounded (WWTW) on its ambitious trek across The Arabian Desert. The expedition, called The Grenadier Walk of Oman, will consist of a 4-man team of ex-service personnel, trekking 400km over the course of 21 days. Over the last couple of months, we have been […]

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