With the successful launch of our Spring Summer Collection last week, We wanted to learn more about the ideas behind the range and the new innovations within the collections. Who better to ask then the designer of the range herself! Read our full conversation with the lead designer below.
This collection features pieces that can be worked together across categories. What was your approach to this season?
The idea was to encourage our customers to layer up the amazing benefits our product provides not only focus on one particular section of the range. Colours, silhouettes and technologies, the entire range is designed to cross merchandize.
The colour palette this season is more vibrant. How did it come to life?
Our theme was Good Nature, getting back out there and enjoying being activities after covid. The colour really reflects that, we were feeling really upbeat for summer, bold and bright tones and offset with jewel and earth tones.
Which piece defines the spirit of this collection?
I think the new Nosilife Adventure jacket in men’s and women’s. I think it shows what we are industry renewed, our incredible feature sets and technologies. The style is a modern take on a technical classic.
Can you tell us about your favourite technical piece in the collection and why?
The Dynamic Pro jacket, the cut and silhouette are designed for ease of movement and premium protection. The double micro stretch ripstop is durable while allowing movement. The amazing Dynamic 1200 finish to the lining elevates the style in terms of tech and function. My favourite reason is the fabric take colour beautifully allowing me to make some bold and cool colour chooses.
Keep Up To Date With Our Socials
