Meet Chris: AW23 Campaign Star


In a world where careers often follow conventional paths, Chris’s journey from a professional rugby player to a freelance content creator and sports media professional stands out as a testament to the transformative power of nature and personal determination. Meet Chris, a 32-year-old hailing from Swansea, whose life has taken a remarkable turn. He is a multifaceted individual, working as a freelance content creator and sports media professional.

Discovering a New Path Through Nature

Chris's unique journey began when an unfortunate injury prematurely ended his rugby career due to a slipped disc in his spine. Seeking solace and physical and mental recovery, he found refuge in the breathtaking landscapes of the Brecon Beacons and Snowdonia in Wales. Nature became his sanctuary, helping him overcome the challenges posed by early retirement.

The Birth of a Content Creator

Amidst the majestic landscapes of Wales, Chris picked up a camera. What started as a desire to capture the beauty of his surroundings evolved into a full-blown passion for videography. He began creating video blogs (vlogs) about Wales and its stunning locales. This newfound love for content creation paved the way for his career transition.

Balancing Two Worlds

Chris's journey led him to pursue a master's degree in sports broadcast, allowing him to combine his love for the outdoors with his passion for sports. His professional rugby career had given him a deep appreciation for the game, and he wanted to continue contributing to it.

Celebrating the Beauty of the UK

As a content creator, Chris has made it his mission to showcase the natural beauty of the UK, especially Wales. He believes that one doesn't need to travel halfway across the world to witness incredible landscapes. During the lockdown, many people discovered the wonders of their local environments, reinforcing Chris's message of appreciating what's close to home.


A Memorable Week in the Lakes

Chris's recent adventure in the Lake District was marked by the authenticity of the experience. Braving the British weather, both harsh and beautiful, he and his team faced the elements head-on and relished every moment. Climbing to the worn scaled bothy in a whiteout, only to witness the breathtaking Buttermere Valley below, left an indelible mark on his memory.

The Ideal Outdoor Gear

When it comes to outdoor gear, Chris emphasizes the importance of comfort, lightweight design, durability, stability, and waterproof features. For him, hiking should be a comfortable and enjoyable experience, with gear that can withstand the unpredictable challenges of the outdoors.

The Outdoors as a Lifeline

For Chris, being in the outdoors isn't just a pastime; it's a lifeline. It's where he finds physical and mental well-being, where he overcame the struggles of early retirement, and where he discovered his passion for content creation. Nature helped him heal, refocus, and ultimately led him to his current career path.


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